2026 Christmas Parade ApplicatioN

“Twinkle Through Time”

DO NOT SUBMIT ANY PAYMENTS FOR APPLYING UNLESS CONTACTED BY THE GWCC

The Greater Williamsburg Chamber of Commerce is excited to announce the theme for our highly anticipated annual Christmas Parade: “Twinkle Through Time.” This beloved tradition has been bringing our community together since 1953, and this year we’re asking everyone to join us on December 6th at 5:00 PM to welcome in the holiday season, on the same parade route as last year. Applications for parade units will officially be submitted starting on Wednesday, July 22nd, 2026, at 9:00 AM EDT

Last year’s parade drew over 20,000 people to the streets to celebrate the season and make new, cherished memories. This year, we’re expecting another incredible turnout as we wind back the clock and Twinkle Through Time.

Local marching bands may apply with early access by contacting Lauren Moore, Vice President of Communications & Programming. For applications for all other floats, follow the link below to submit your application. After submitting your application, Chamber staff will contact you to confirm your status in the parade. Have questions or interested in sponsoring this free community event? Contact Lauren Moore, Vice President of Communications & Programming.